CFO-Level Thinking,
Crafted for
Founders.
We partner with founder-led businesses to bring clarity, strategy, and confidence to your finances, without the full-time hire.
Begin Your Journey →The Work
What We
Offer
Fractional CFO
Strategic financial leadership, without the full-time hire.
Get a CFO in your corner for a fraction of the cost. Allie joins your leadership team to drive financial strategy, forecasting, cash flow management, and the clarity you need to make bold decisions.
Bookkeeping & Accounting
Clean books. Real clarity. No surprises.
Monthly close done right. Allie handles your books with precision so you always know where you stand, and never dread tax season again.
Tax Compliance
One less thing to worry about.
We handle your tax prep and filings so nothing falls through the cracks. Quarterly estimates, year-end returns, and coordination across entities, all taken care of.
Client Portal
Your finances, in your pocket.
Reports, messages, invoices. Available the moment you need it.
< 10
Active Clients
About Allie
Crafted with Intention,
Built to Endure
After years of watching founders struggle to get straight answers from their accountants, Allie built BookTru to be different. She works with a deliberately small number of clients so she actually knows your business, not just your balance sheet.
As a CPA, fractional CFO, and strategic advisor, Allie partners with founder-led companies navigating growth. Whether you need to understand your margins, plan your next hire, or minimize your tax bill, she's the person you call.
“I take on fewer clients so I can go deeper with each one.”
10+
Years of Experience
94%
Client Retention
How It Works
Simple, personal, and built around you.
Discovery Call
We spend 30 minutes getting to know your business, your goals, and where your financials actually stand. No commitment, no pressure. Just an honest conversation.
Custom Scope
Every engagement is built specifically for you. No packages, no one-size-fits-all solutions. Just the services your business actually needs, priced accordingly.
Ongoing Partnership
You get direct access to Allie, not a junior team member. Real answers, proactive strategy, and someone who knows your business inside and out, month after month.
Client Stories
“Working with Allie transformed not just how I look at my finances, but how I understand my business. The clarity she brought changed every decision I make.”
“Having a fractional CFO at this stage of our growth has been invaluable. Allie catches things I never would have seen, and explains them in plain English.”
“She's not just my bookkeeper, she's one of the most important advisors in my business. I can't imagine operating without her.”
Common Questions
Before We Begin
Ready to Begin?
Let's Build
Something Lasting
Schedule a ConversationFractional CFO · CPA · Tax Strategist · Serving founder-led businesses
Get in Touch
Let's start with a conversation.
Whether you're looking to switch bookkeepers, get organized for the first time, or just want to understand what's possible, reach out. No commitment required.